For the development of enterprises, the correct and applicable development model is very important. The development of my country's mold companies has only been on the right track in recent years, so there are still various problems in the management model and so on.

We know that marketing strategy is based on the needs of customers, based on experience to obtain customer demand and purchasing power information, business expectations, and organize various business activities in a planned manner, through mutually coordinated product strategy, price strategy, Channel strategy and promotion strategy, the process of providing customers with satisfactory products and services and achieving corporate goals.

The mold industry itself is a branch of industry. Strictly speaking, the market is relatively small, so companies have not done well enough in terms of product marketing concepts. Although after a long period of development and improvement, my country's mold industry has made great progress and breakthroughs, and has also harvested rich results, but there are still many problems in the management of my country's mold industry. The first to bear the brunt is that the marketing level cannot meet the needs of industry development.

Low marketing level, extensive management, and low efficiency are the three major problems in my country's mold industry. The existence of these three major problems has caused my country's hardware mold industry to be less competitive.

The overall marketing level of China's mold-making enterprises is still in the primary stage of the world. There is no brand establishment, no technological innovation capability, let alone control of the industrial chain. It is mainly reflected in the single sales channel, the supply of raw materials is restricted, and the awareness of resource integration is not strong.

Management is reflected in the imperfect or not established modern enterprise system, the internal governance structure is chaotic, family-style appointing kinship, financial management, especially cash flow management, product quality management, on-site production management without effective methods and measures can not achieve effective control.

It is understood that my country's mold companies should continue to explore advanced marketing models, learn from experienced marketing predecessors, and improve their marketing concepts. Replacing the crony-like family management model with a meritocracy approach enables my country's mold companies to demand benefits from management. Improve the efficiency of my country's mold enterprises, thereby improving the competitiveness of my country's mold industry as a whole.

For domestic mold companies that are still in the period of transformation and development, more needs to be done for the market trend in the future.